Get back down to earth


I have been online for over 20 years. I have always been only a user of this revolutionary technology. I have great dreams that this technology would one day help change the lives of millions of people in my country many of whom lack access to basic needs.

I have been slowly collecting bits and pieces of technology that can help people on ground. I have all along resisted the temptation to start a venture in cyber space alone.

I believe that any online technology that operates just in cyberspace and does not have feet planted firmly on ground is not useful (to my objectives). Without on ground infrastructure and linkages the benefits of this wonderful technology will not reach the millions I am really concerned about.

I am now searching for interested individuals who would love to get back to terra firma and collaborate with me on making a small contribution to mankind. No I am not seeking volunteers for a non-profit effort. Let us do something that will enable a million others while we earn our living.

Specifics? No I do not have a secret sauce or seedlings for money trees. Just believe that a collaborative application of minds and hard work can achieve anything.

If you have a different dream than I have but wish to do something in India, you are most welcome to take my help in getting started. Starting and running a venture/company/ organisation in India can be tough for the uninitiated. Understanding the markets (I prefer to understand communities of people instead of markets though I am a market researcher) is also an area where I can be of use.  I would love to share what I have with anyone to help them get started.


About Gunasekar C Rajaratnam

Social Entrepreneur, Guna has been working 28 years with market research and social research agencies and as an independent research consultant. Volunteers most of his time on social and public causes and has travelled extensively within India and has visited Africa. Trained as a barefoot manager, Guna leads a de-cluttered life of simplicity and personal Integrity and aims to be a 'Karmayogi'. He works with marginalised and rural communities and helps them set up sustainable enterprises in rural and urban areas. He holds these Positions: Director - Methodlabs Services Private Limited Co-Founder - Coworking Chennai Started as a freelance field data collector in 1985, grew up to a Senior General Manager in 1998 working for professional research agencies and as an Independent Research Methodology Consultant since 1998. He has designed and played a role in implementing a variety of research and analytic projects in retail markets, consumer behaviour, health, environment, social development, hard to reach communities and indigenous people. Specialities: Research Methodology, recruiting, training and managing large research teams, online collaboration tools, open source software, qualitative and quantitative research techniques, clinical and laboratory research practices and Knowledge management. Domain knowledge in Industrial diversification, marketing, retail markets, appropriate technologies, social development, health, sexual health, environment, urban wildlife, communities and indigenous people

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